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App & Tech Overwhelm – the Lure of Software Vendors

It’s the “UK Matters in Accounting” show, every Thursday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space.

In today’s episode 22, “App & Tech Overwhelm – the Lure of Software Vendors” with special guest Lucy Cohen, founder of innovative UK accounting firm Mazuma. https://www.linkedin.com/in/lucycohen

You can also watch this on youtube here: https://youtu.be/IB8K0raG_HY

Key takeaways from this episode include:

✔ what makes choosing the right apps and technology for your accounting firm so difficult and overwhelming

✔ the games software and tech vendors play in attracting accountants to their products and services

✔ the power of intent and strategy accountants need to find the right tech solutions to their key problems

✔ shout out to “When Accounting Firms Put Tech Before Their Clients” with Will Farnell https://bit.ly/3Wf8HI7 or on youtube: https://youtu.be/LROntp0DUCA

✔ the fallacy of accountants thinking you need new technology when their current stack might already do the job

✔ great ways accountants can say a polite ‘no’ to pushy or persuasive tech or software vendors

Thanks to our sponsors Practice Win – the App that brings carefully curated content to the Accounting Profession https://practicewin.co.uk/

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