Accounting Influencers Roundtable


App & Tech Overwhelm – the Lure of Software Vendors

Rob Brown and Lucy Cohen of Mazuma discuss how effective software and fintech vendors are at selling their products and services to UK accounting firms.

It’s the “UK Matters in Accounting” show, every Thursday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space.

In today’s episode 22, “App & Tech Overwhelm – the Lure of Software Vendors” with special guest Lucy Cohen, founder of innovative UK accounting firm Mazuma.

You can also watch this on youtube here:

Key takeaways from this episode include:

what makes choosing the right apps and technology for your accounting firm so difficult and overwhelming

the games software and tech vendors play in attracting accountants to their products and services

the power of intent and strategy accountants need to find the right tech solutions to their key problems

shout out to “When Accounting Firms Put Tech Before Their Clients” with Will Farnell

or on youtube:

the fallacy of accountants thinking you need new technology when their current stack might already do the job

great ways accountants can say a polite ‘no’ to pushy or persuasive tech or software vendors

Thanks to our sponsors Practice Win – the App that brings carefully curated content to the Accounting Profession


5 great shows in the Accounting Influencers Podcast Network:

Success in Accounting – MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows.

Insights in Accounting – TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

Influencers in Accounting – WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

Best Practice in Accounting – THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here’s what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

UK Matters in Accounting – FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

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