Accounting Influencers Roundtable


Best Practice Tips for Vision in Accounting Firms

Rob Brown & Will Farnell discuss how purpose, mission and values set accounting firms apart in a crowded marketplace; accountancy practice vision tips.

This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals.

In today’s episode 22, “Best Practice Tips for Vision in Accounting Firms” with special guest Will Farnell, founder of innovative UK accountancy firm Farnell Clark and author of The Digital Firm.

You can also watch this on youtube here:

Key takeaways from this episode include:

➠ the benefits of setting up an accounting firm with no preconceptions to you can start from scratch with a client focused approach

➠ how clarity on vision and purpose can be a key differentiator for accounting practices

➠ the direction and drive that comes from a clear purpose and vision in accountancy firms

➠ initial steps for accounting firms who haven’t properly crafted their purpose and vision

➠ what external facilitation and objectivity helps massively to help accounting firms create their vision and values

➠ how complexity and diversity in larger accounting firms can make a united vision harder

➠ why having a firm personality is as important as the personality of key leaders and owners

➠ what leads to confusing branding and positioning for accounting firms with vague visions

➠ the three words that should feature in any accounting practice vision statement

See also Will Farnell’s previous interview: “The Power of Purpose & Vision for Accounting Firms” on our Insights in Accounting podcast here: or on Youtube here:

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