Accounting Influencers Roundtable


How Commercial Partnerships Help Accounting Firms

Rob Brown interviews Bryan Williams on strategies for accountants and accounting firms to build strategic partnerships and commercial alliances for profit.

In today’s episode 25, “Bryan Williams 1.”

You can also watch this on youtube here: How Commercial Partnerships Help Accounting Firms

Bryan Williams is the founder of Hockey Stick Advisory. Hockey Stick Advisory exists to help tech businesses to grow & scale through building curated partnership ecosystems, so that they can reach their full potential, faster. Bryan’s role as founder is to help the next generation of aspiring tech companies build their partnership ecosystem muscle, established after Bryan led Xero’s ecosystem team across AU/NZ for 5 years.

Brian has worked with hundreds of CEOs in SaaS and knows what great looks like. Here he talks about building partnerships and platforms in accounting and bookkeeping businesses. Areas/questions covered in this episode:

➼ how can accountants decide between offering their product/services traditionally vs partnering?

➼ how have partnerships evolved in professional firms?

➼ what are the benefits for accounting and bookkeeping firms of partnering?

➼ how has the approach to partnering gone wrong for accounting professionals in the past?

➼ how do you define a partnership ecosystem in the context of accounting practices?

➼ what are some examples of how great partnerships work in professional services?

➼ How can accountants, CPAs and bookkeepers harness partnerships to offer more value to their clients?

➼ how can accountancy professionals prioritise which strategic partners to work with?

➼ what pitfalls should accountants and CPAs avoid when adopting a partnering approach?

➼ what are the secrets of becoming a strategic partner of choice?

➼ share any templates, examples and practical tips of best practice for accountants in the area of partnering.

Outside of work, Bryan is very occupied chasing around his 3 kids under 4, (including twins) whilst refusing to give up on being a wkd warrior at various endurance events. He lives in Melbourne, Australia. Contact him here:


A reminder of 5 great shows in the Accounting Influencers Podcast Network:

Success in Accounting – MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows.

Insights in Accounting – TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

Influencers in Accounting – WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

Best Practice in Accounting – THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here’s what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

UK Matters in Accounting – FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

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