Accounting Influencers Roundtable


How One Woman Owned a Lucrative Accounting Niche

How to own a lucrative accounting niche and how accounting firms can use market segmenting to identify an under-represented sector of business.

This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals.

In today’s interview, “How One Woman Owned a Lucrative Accounting Niche.”

Key takeaways from this episode include:

➼ how being different is not always the answer for accounting firm positioning as different can mean worse

➼ the story of a female CPA who made a name for herself with superb personal positioning

➼ how a female accountant created a unique personal brand platform to grow her firm

➼ shout out to Joe Calloway’s ‘Category of One’ work in positioning your brand

➼ how technically smart professionals can harness the power of an audience that is not currently being well-served

➼ the three things your clients need to know from you as an accounting advisor

➼ questions an accounting professional can ask to identify a niche, sector or under-represented group and be their champion

Action – is there an under-served or under-represented segment of your business community or world that you can stand with and represent professionally?

Tune into more on this daily show for short, sharp episodes that keep you informed of what’s happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them.

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You can also check out other Accounting Influencers Shows on YouTube: