Accounting Influencers Roundtable


Accounting Leaders – Good to Great with Terry Snyder

Learn from accounting growth expert Terry Snyder to get practical strategies for expansion and future-proofing your firm.

Through expert interviews and high-level panels, Talent in Accounting explores talent, culture, recruitment, leadership, mental well-being, and more with expert interviews and high-level discussions.

How Talented Accounting Leaders go from Good to Great: Terry Snyder is a seasoned expert in accounting firm growth. Terry emphasises the significance of cultivating a growth mindset in accounting and shares practical strategies for expanding your accounting firm. He delves into branding and provides tips on creating a solid brand, including defining your unique value proposition, identifying your ideal client, and creating a consistent visual and verbal identity.

Terry sheds light on the future of accounting and how firms can brace themselves for the technological changes ahead. He predicts that automation and AI will continue to play a significant role in the industry. He also highlights the importance of maintaining a personal touch and building strong client relationships.

Guest Bio

Terry Snyder, a growth, strategy, and culture consultant, formerly served as the Head of Allinial Global, one of the largest accounting alliances in the world. He advises BOKS International, large accounting firms, and software vendors on their growth strategies. He started his career in 1970 – interning with (Deloitte) Haskins & Sells before joining Arthur Andersen. In 2006, he stepped out of the profession and became the president of a bank for 2 years before joining Allinial Global as the CEO and President. He spent 12 years with AG, overseeing growth from $600 million (NA-focused) to over $4.3 billion (globally focused). Now retired, Terry lives in Charlotte, North Carolina and consults with BOKS International on growth and strategy as well as individual firms.

Your Host

Host Rob Brown is a renowned presenter, facilitator, and chair for high-level conferences and events in the accounting and fintech profession worldwide. He’s an expert on trust, reputation, talent, career development, and more. Author of Build Your Reputation and a TEDx speaker with over 300,000 YouTube views: stroke survivor, a committed Christian, and a black belt in kickboxing. Based in Nottingham, UK, he enjoys chess, backgammon, and orange chocolate but is allergic to grapefruit.