On behalf of the Accounting Influencers Broadcast Network, this is the “Best Practice in Accounting” show, going live every Thursday.
Episode 14. In today’s interview, “Personal Net Worth, the Accountant’s Secret Weapon.”
Key takeaways from this episode include:
☑ what a good accountant does when talking to a client and what a great accountant does better
☑ how a personal net worth position helps the clients of accountants and CPAs
☑ why the individual’s goals matter as much as the company’s goals for the clients of accounting firms
☑ where the ‘personal net worth’ conversation can lead a good accountant with additional services and recommendations
☑ how the ‘compliance mindset’ of many accountants closes down higher level conversations with their clients
☑ why the best accountants recognise they need to have the questions more than the answer to serve clients
☑ the ‘phrase that pays’ for accountants and CPAs to position the personal net worth conversation with clients
Action – focus on the personal as well as the business side of accounting clients to (1) serve them more diligently and (2) create more advisory opportunities.
In this show we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, M&A, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future proofing.
It’s important that you stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and fintech events all over the world.
Two caveats for listeners:
First, what we’re giving you in this podcast are suggestions, hints, tips and strategies. Not necessarily recommendations, not legally binding, not mandated by regulatory bodies. just the thoughts, opinions and interpretations of a couple of guys with a collective 45 years of experience working with, speaking to and and training many accounting practices, vendors, networks, associations, alliances and event audiences.
Second, we’re not getting too technical or technological with these best practice tips. We’re not qualified accountants and there are plenty of sources for technical knowledge. We’re also not geeky, nerdy or product focused with the bewildering array of apps, platforms and technological solutions. We’re more soft skills, personal development, general business awareness, developing entrepreneurial thinking, boosting leadership and management capability.
Let’s not forget what a complex, fast moving and rapidly changing world we live in. Best practice is hard to put your finger on. What worked last week, last year may not work now. Advisors and accounting professionals must constantly reinvent themselves as experts and trusted guides to individuals and business owners in a complex world. We’re here to help you.
Ultimately, it’s just insight though. Knowledge is easy to find but not to easy to make sense of and make part of your offering, your authority, your expertise. You’ve got to take some action, share it with others, use it somehow for it to become powerful. Weave it into your thinking, your client interactions, your team meetings, your everyday conversations. That’s what’s going to move you from good to great in your accounting role.
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A reminder of 5 great shows in the Accounting Influencers Broadcast Network:
❶ Success in Accounting – MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.
❷ Insights in Accounting – TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.
❸ Influencers in Accounting – WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.
❹ Best Practice in Accounting – THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here’s what works stuff for accountants, bookkeepers and the fintech/software people who serve them.
❺ UK Matters in Accounting – FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.
Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!
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