Accounting Influencers Roundtable


Scholarships – a Accounting Talent Attraction Weapon

The Best Practice in Accounting Podcast shares a case study of how scholarships help talent attraction, succession and accounting firm employer branding.

This is the “Best Practice in Accounting” show on behalf of the Accounting Influencers Broadcast Network. In this show, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional roles like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation. It’s all about developing yourself and your practice with real-life examples, stories and case studies of what works.

Episode 2. In today’s episode “Scholarships – an Accounting Talent Attraction Weapon.”

Key takeaways from this episode include:

✻ a case study of how a scholarship in an accounting firm created a world-class leader from the entry ranks

✻ how investing in people benefits an accounting firm, individuals and the broader firm at all levels

✻ first steps – getting started with a scholarship program for the rising stars at your accounting firm

✻ the role of staff development and scholarships in boosting the employer brand of an accounting practice

✻ what potential employees are looking for in an accounting career, and what they need to hear from prospective employers

✻ a discussion on women in accounting and a comment on the rarity of female managing partners in a predominantly male world

✻ the starting point of identifying the talent that will thrive and benefit from investment

Action – Go beyond just developing people at your firm and consider a scholarship or bursary program to boost your employer brand


In this show, we cover topics like leadership, trust, performance, differentiation, employer brand, values, vision, strategy, talent, skills development, industry trends, growth, marketing, communication, succession, recruitment, retention, culture, M&A, business models, pricing, digitisation, winning clients, advisory, career development, gen z/millennials, ESG, DEI, CSR, CPE/CPD, professionalism and future-proofing.

You must stay ahead of the game by knowing the drivers of change and disruption in accounting, the behaviours/demands of businesses requiring pivots/services from accountants, the strategies of tech/software vendors in serving CPAs and accountants, the directives, thoughts and influence of regulatory bodies, professional associations and accounting institutes, and the themes, agendas and topics being talked about at accounting and fintech events all over the world.

Two caveats for listeners:

First, we’re giving you suggestions, hints, tips and strategies in this podcast. Not necessarily recommendations, not legally binding, and not mandated by regulatory bodies. just the thoughts, opinions and interpretations of a couple of guys with a collective 45 years of experience working with, speaking to and training many accounting practices, vendors, networks, associations, alliances and event audiences.

Second, we’re not getting too technical or technological with these best practice tips. We’re not qualified accountants, and there are plenty of sources for technical knowledge. We’re also not geeky, nerdy or product focused with the bewildering array of apps, platforms and technological solutions. We’re more soft skills, personal development, general business awareness, developing entrepreneurial thinking, boosting leadership and management capability.

Let’s not forget what a complex, fast-moving and rapidly changing world we live in. The best practice is hard to put your finger on. What worked last week, last year may not work now. Advisors and accounting professionals must constantly reinvent themselves as experts and trusted guides to individuals and business owners in a complex world. We’re here to help you.

Ultimately, it’s just insight, though. Knowledge is easy to find but not easy to make sense of and make part of your offering, authority, and expertise. You’ve got to take action, share it with others, and use it somehow to become powerful. Weave it into your thinking, client interactions, team meetings, and everyday conversations. That will move you from good to great in your accounting role.


AIR Admin