It’s the “UK Matters in Accounting” show, every Thursday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space.
In today’s episode 25, “Tips for UK Accountants to Fill Their Sales Funnel” with special guest Lucy Cohen, founder of innovative UK accounting firm Mazuma. https://www.linkedin.com/in/lucycohen
You can also watch this on youtube here: https://youtu.be/kIUxJ5S0tFc
Key takeaways from this episode include:
➺ why UK people and especially accounting professionals dislike the ‘sales’ word so much
➺ who client churn is a part of life for accounting firms, resulting in the need to maintain a pipeline of potential new clients
➺ what one decent conversation with a current client might do for accountants who want to grow their business portfolio
➺ the reasons why accountants have such a haphazard or scattergun approach to generating new business opportunities
➺ simple ways accounting professionals can close new business with easy conversational methods
➺ the importance of playing to strengths for accountants who want to be more intentional in filling a sales funnel
➺ examples of great questions accounting professionals can ask to close a warm prospect
…and much more.
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