Accounting Influencers Roundtable


What Disney Can Teach Accountants with Ron Baker

Rob Brown and Ron Baker of Verasage discuss innovations by the likes of Disney and how accounting practices must adapt to compete on client experience.

It’s the “Influencers in Accounting” show, usually going out every Wednesday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space. However, in Jan 2023 we are phasing out this show and putting out this content on our sister Success in Accounting Show which hopefully you’re already subscribed to.

In today’s episode 29, “What Disney Can Teach Accountants with Ron Baker”

You can also watch this on youtube here:

Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally. He is a radio talk-show host for The Soul of Enterprise and has authored seven best-selling books, including: The Firm of the Future; Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing.

His forthcoming book, co-authored with Paul Dunn, Time’s Up! The Subscription Business Model for Professional Firms, is now available. Ron has toured the world, spreading his value-pricing message to over 275,000 professionals. He has been named on Accounting Today’s 2001-2007, and 2011-2021 Top 100 and Top 10 Most Influential People in the profession; and inducted into the CPA Practice Advisor Hall of Fame in 2018. He is a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California.

Key takeaways from this episode include: and


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