Accounting Influencers Roundtable


What Healthcare Can Teach Accountants with Ron Baker

Rob Brown and Ron Baker of Verasage discuss innovations in healthcare and other industries and how accounting firms must adapt and innovate to compete.

It’s the “Influencers in Accounting” show, usually going out every Wednesday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space. However, in Jan 2023 we are phasing out this show and putting out this content on our sister Success in Accounting Show which hopefully you’re already subscribed to.

In today’s episode 30, “What Healthcare Can Teach Accountants with Ron Baker”

You can also watch this on youtube here: [link from spreadsheet]

Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally. He is a radio talk-show host for The Soul of Enterprise and has authored seven best-selling books, including: The Firm of the Future; Pricing on Purpose; Measure What Matters to Customers; and Implementing Value Pricing.

His forthcoming book, co-authored with Paul Dunn, Time’s Up! The Subscription Business Model for Professional Firms, is now available. Ron has toured the world, spreading his value-pricing message to over 275,000 professionals. He has been named on Accounting Today’s 2001-2007, and 2011-2021 Top 100 and Top 10 Most Influential People in the profession; and inducted into the CPA Practice Advisor Hall of Fame in 2018. He is a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California.

Key takeaways from this episode include:

➳ the need for accountants to restore their relevancy in the business world by ‘plussing’ the value they offer clients

➳ check out part one of this interview “What Disney Can Teach Accountants with Ron Baker” and ‘guiding transformations’

➳ the problem with accountants and CPAs having too many clients when relationships don’t actually scale for growth

➳ how only ‘uncommon services’ can command ‘uncommon prices’ for accounting firms

➳ what concierge doctors have changed the game in providing healthcare by servicing a smaller number of clients better

➳ why being called an accounting ‘industry’ is harming accountancy instead of being a profession that is transforming

➳ posing the revenue question ‘what exactly are you asking your customers to pay for?’

➳ the accountants can learn from guitar giants Fender on moving to a subscription business model

➳ the subtle change in positioning that makes people want to subscribe to eyeglasses and eye tests

… and much much more from Ron Baker. and


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