Accounting Influencers Roundtable


What Stops Accountants Going Cloud: Kellie Parks

Influencers in Accounting Podcast interviews Kellie Parks on the benefits of clout for accountants and what stops them from embracing the cloud.

On behalf of the Accounting Influencers Broadcast Network, this is the “Influencers in Accounting” show, going live every Wednesday. Subscribing gets you deep dive interview with top authors, leaders, thinkers and performers in the accounting and fintech world. They’re all 30mins max so you can digest them ‘on the go’.

Episode 7. In today’s interview, “What Stops Accountants Going Cloud: Kellie Parks.”

Kellie Parks is an ardent devotee of online accounting platforms and loves all the apps that create a robust cloud accounting ecosystem. She adopted cloud financial technology for my own business in 2009 using Freshbooks for invoicing. She is certified or partnered in over a dozen cloud applications, is a proud member of the Intuit International Trainer Writer Network and the Freshbooks Partner Council.

Kellie is passionate about wanting every accounting professional to love running a cloud-based business with effective best practices, consistent communications and efficient processes, systems & workflows. She crafts those processes and automations for future thinking accounting professionals who believe in the mightiness of online technology, and has dozens of pre-built templates to take the pain of creating optimization in your firm off your plate. Key takeaways from this episode include:

how the pandemic has changed the way accountants and bookkeepers operate in the cloud

how covid has accelerated changes that were already starting to happen AND brought new changes for accountants and bookkeepers

the world of difference between true cloud accounting and accountants/bookkeepers who think they are in the cloud

why client models and work practices sometimes stop accountants and bookkeepers taking them into the cloud

defining exactly what ‘cloud’ means and why many accountants, bookkeepers and business people see it differently

unpacking security issues for accountants and bookkeepers who use them as excuses not to move into cloud accounting

the two types of people when it comes to working in the cloud, and why neither are ideal

the role of a security audit for accountants and bookkeepers plus their clients who are considering cloud accounting

the power of ‘already making money’ that stops many accountants and bookkeepers from changing what they do

the difficulties for accountants and bookkeepers in setting KPIs around moving to the cloud

the demand for change and shift to cloud that is coming from the clients of accountants and bookkeepers

the single biggest reason accounting and bookkeeping firms should be cloud based

what business owners and clients who want to switch accountants and bookkeepers are really looking for

why accountants and bookkeepers will lose out on winning new business from a younger and younger client base if they are not cloud focused

how cloud focused accountants and bookkeepers sit right in the middle of their clients’ businesses and can therefore be much more useful

admitting how bad cloud based software was back in the early days and how much better it is now for accountants and bookkeepers

the role of culture and leadership in pushing a firm of accountants and bookkeepers to adopt cloud

what the future looks like for accountants and bookkeepers in the area of cloud accounting

words of encouragement for accountants and bookkeepers who want to drive change in the area of cloud accounting

Kellie and her husband Jeff, a Fly Fishing Guide have 3 grown kids and live with 2 unruly Australian Shepherds in a 100-year-old lakeside cabin (that is chronically under renovation). She is an avid runner, water & snow skier and live music fan. Contact her here:

You can also check out this interview on youtube:


A reminder of 5 great shows in the Accounting Influencers Broadcast Network:

❶ Success in Accounting – MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.

❷ Insights in Accounting – TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

❸ Influencers in Accounting – WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting – THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here’s what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting – FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!



We’d love to get to know you!

➺ Main show website. For access to every single show with full shownotes:

➺ LinkedIn. For announcements of published shows, tagging guest so you can build your network and offer feedback on the show:

➺ Youtube. For videos of all podcast interviews and bonus video content:

➺ Twitter:

➺ Facebook: