Accounting Influencers Roundtable


When Accounting Firms Put Tech Before Their Clients

Rob Brown and Will Farnell the mistakes accounting firms make when buying technology and investing in software and strategies for smart software purchases.

It’s the “Insights in Accounting” show, every Tuesday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space.

In today’s episode 18, “When Accounting Firms Put Tech Before Their Clients” with special guest Will Farnell, founder of innovative UK accountancy firm Farnell Clark and author of The Digital Firm.

You can also watch this on youtube here:

Key takeaways from this episode include:

❊ why accountancy firms are making a mistake putting their own technology needs before their clients’ needs

❊ what makes one platform more efficient than multiple platforms for accounting practices

❊ what should be the fundamental concern when accountants make strategic technology investments

❊ how the client experience suffers when accounting and CPA firms act to selfishly with the software they adopt

❊ the merits of daily bookkeeping to provide live accounting data to enhance the client experience for accountancy firms

❊ the one question that is not asked enough in accounting practices when technology purchases are considered

❊ how digital disruption is simply removing friction from the client journey in the accounting and fintech world

❊ why gross recurring fees can be both a good and a bad thing for accountants and CPAs

❊ the practice mindset versus a business mindset in accounting firms and how the clients can suffer

❊ what a digital or even human accounting firm does that others do not

❊ shout out to Randy Johnston who speaks about the vendor agenda and the compromise that accountants make at the expense of clients

❊ how technology is now the same for all accountants, and where the latest differentiators are coming from

❊ via Donny Shimamoto – how technology can affect the brand image of an accounting firm



5 great shows in the Accounting Influencers Podcast Network:

Success in Accounting – MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows.

Insights in Accounting – TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

Influencers in Accounting – WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

Best Practice in Accounting – THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here’s what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

UK Matters in Accounting – FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

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