Accounting Influencers Roundtable


When Brand Identity Fails in Accounting Practices

Best Practice in Accounting Podcast reveals what strong branding can do for accounting firms and how courage is needed for a strong market position.

This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals. In today’s interview, “When Brand Identity Fails in Accounting Practices.”

Today’s story concerns an accounting practice looking to set themselves apart with a more advisory focus than compliance. The brand identity and avatar was all set up – all best practice with brand and marketing. But there was one critical piece of the puzzle not considered. Listen and find out, and learn the necessary lessons to ensure your firm takes the courageous decisions with things like brand.

Action – keep your nerve when you have a good idea – sometimes the audience is not as courageous as you are in your accounting firm.

Tune into more on this daily show for short, sharp episodes that keep you informed of what’s happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them.

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You can also check out other Accounting Influencers Shows on YouTube: