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Who Leads the World in Accounting with Mark Jenkins

Influencers in Accounting Podcast interviews Mark Jenkins about how Australia and New Zealand are leading the way in the accounting world.

On behalf of the Accounting Influencers Broadcast Network, this is the “Influencers in Accounting” show, going live every Wednesday. Subscribing gets you deep dive interview with top authors, leaders, thinkers and performers in the accounting and fintech world. They’re all 30mins max so you can digest them ‘on the go’.

Episode 6. In today’s interview, “Who Leads the World in Accounting with Mark Jenkins.”

Mark has had over 20 years in Public Practice in New Zealand. In 2014, he sold his firm so that he could focus on his true passion – helping accountants to accelerate small business success. Mark joined forces with Viv Brownrigg, together creating The Gap so that Accounting firms throughout NZ, Australia and the UK can use Business Development content to maximise income without having to re-invent the wheel. Key takeaways from this episode include:

◆ what exactly the GAP Portal does to help accountants systemise and deliver advisory services

◆ what is happening in the accounting space in Australia and New Zealand that will spread globally

◆ why Australia and New Zealand are a few years ahead in the accounting and fintech space

◆ what a lack of protection for accountants means in the way they innovate and upskill

◆ how a need to innovate and embrace tech has led to rapid digital and practice transformation for professionals like accountants and CPAs in Australia and New Zealand

◆ an example of an accounting digital initiative new to the UK that has transforming accountancy in Australia and New Zealand for over 10 years

◆ the biggest fear for business owners that leads to a desperate need to get good accounting help and advice

◆ how the UK accounting set up is ahead of Australia and New Zealand in needing businesses to have a digital receipt for everything

◆ the factors that have led to adoption of cloud and tech by clients to drive change in their accounting advisors

◆ asking the question ‘to what degree accounting firms are digitized in different parts of the world?’

◆ a checklist of the skills accounting professionals need to serve their clients well beyond technical competence

◆ why the biggest competitor for accountants is often their own complacency and a reluctance to innovate

◆ the problems with being the pioneers, the innovators and the early adopters in any field

◆ tips for recruiting and retaining top talent in today’s accounting and fintech labor shortage

◆ the move to recruit banking, finance and other professionals into accountancy firms

◆ where the professional bodies may be falling short in their responsibility to make accountancy as a career more attractive

◆ what is going on with the trend to bring non-accountants and business CEOs in to run accounting firms

◆ the merits of offshoring for accounting firms and CPA practices who cannot access the talent they need locally

◆ the principle differences between offshoring and outsourcing when it comes to accounting talent

◆ the challenges of shaping culture in remote and hybrid working for accounting firms, with some quick win solutions

◆ what has changed in the world of accounting advisory in recent years, and why it is more important than ever for accountants to embrace

You can also check out this interview on youtube:

In his downtime, Mark likes nothing more than getting up at the crack of dawn, pulling out his kayak, catching, filleting and BBQing his catch of the day. Contact him here:


A reminder of 5 great shows in the Accounting Influencers Broadcast Network:

❶ Success in Accounting – MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.

❷ Insights in Accounting – TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

❸ Influencers in Accounting – WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting – THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here’s what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting – FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!



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Imogen Allen