Accounting Influencers Roundtable


Why Accountants & Firms Should Be On Social Media

Insights in Accounting podcast on the powerful role of social media for accounting professionals and the drive by younger generations to engage online.

On behalf of the Accounting Influencers Broadcast Network, this is the “Insights in Accounting” show, going live every Tuesday. This show is about filling in the knowledge gaps in your busy lives as accountants and leaders in practice, plus bookkeepers, finance leaders and the software/fintech industry that serves them. It’s what you missed and you didn’t know you missed, and why it’s important.

Episode 7. In today’s episode, “Why Accountants & Firms Should Be On Social Media.”

Key takeaways from this episode include:

➨ what happens to accounting firms who are not part of the social media conversation with potential clients and talent

➨ which social media platforms have seen gains and which have lost users throughout covid

➨ stats for active users on the main social media sites/apps, and where accounting firms should perhaps focus their efforts

➨ the blurred lines between social (personal) and business (professional) on platforms like LinkedIn

➨ the rise of TikTok as the fastest growing social media platform and whether accountants are actually on there

➨ why employer brand for accountancy firms is dependent on social media to reach younger talent

➨ the difference in age between the average accounting partner and the average business owner

➨ why it doesn’t matter what YOU as an accountant think about social media platforms like TikTok

➨ examples of professional service providers who are generating huge followings on TikTok

➨ how personality led content differs from traditional marketing content put out by accounting firms

➨ what individual accountants and advisors can do to remain competitive and relevant to their target clients using social media



A reminder of 5 great shows in the Accounting Influencers Broadcast Network:

❶ Success in Accounting – MONDAYS. Our flagship main show featuring panels, highlights, combinations, panels, topics, live interviews and best ofs.

❷ Insights in Accounting – TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.

❸ Influencers in Accounting – WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.

❹ Best Practice in Accounting – THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here’s what works stuff for accountants, bookkeepers and the fintech/software people who serve them.

❺ UK Matters in Accounting – FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.

Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!