Episode 52. In today’s news episode, we discuss “Accountants – Would You Pay $7m for a 30s Superbowl Ad?”
Key takeaways from this episode include:
＞ shout out to Rich Hattersley of Accounting Web reporting on Turbo Tax’s big advertising spend
＞ why an intuit-backed tech offering would spend $.5m for a 30 second ad and why nobody in accounting can match this spend
＞ how big ad spends are also happening in the UK and non US countries for accounting software companies with big pockets like Sage and Xero
＞ who is really driving the MTD (Making Tax Digital) agenda here in the UK (it’s not the HRMC tax authorities)
＞ the real play behind big spending ads with brand awareness for accounting fintech companies
＞ why accounting software vendors are waiting no longer for accountants to sell their products for them and are going direct to business owners
＞ how accountants can best react to these big place by deep-pocketed software vendors trying to reach their business clients
＞ the reasoning behind advertisers and vendors putting money where the eyeballs are, meaning superbowl spending will reach beyond the US for accounting fintech companies
＞ the importance for accountants to change the conversation with clients from low-end compliance to high value services
Here is the Turbotax ad on Youtube: https://youtu.be/JFFmnRg1CmE
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The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week’s episodes.
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