Accounting Influencers Roundtable


Accountants – Would You Pay $7m for a 30sec Superbowl Ad?

Episode 52. In today’s news episode, we discuss “Accountants – Would You Pay $7m for a 30s Superbowl Ad?”

Key takeaways from this episode include:

> shout out to Rich Hattersley of Accounting Web reporting on Turbo Tax’s big advertising spend

> why an intuit-backed tech offering would spend $.5m for a 30 second ad and why nobody in accounting can match this spend

> how big ad spends are also happening in the UK and non US countries for accounting software companies with big pockets like Sage and Xero

> who is really driving the MTD (Making Tax Digital) agenda here in the UK (it’s not the HRMC tax authorities)

> the real play behind big spending ads with brand awareness for accounting fintech companies

> why accounting software vendors are waiting no longer for accountants to sell their products for them and are going direct to business owners

> how accountants can best react to these big place by deep-pocketed software vendors trying to reach their business clients

> the reasoning behind advertisers and vendors putting money where the eyeballs are, meaning superbowl spending will reach beyond the US for accounting fintech companies

> the importance for accountants to change the conversation with clients from low-end compliance to high value services

Original sources:

Here is the Turbotax ad on Youtube:


The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week’s episodes.

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