Accounting Influencers Roundtable


Accounting Firm Employer Brand – Rewarding Talent

Discover why money isn't everything when it comes to rewarding employees and what it takes to be an accounting firm with a strong employer value proposition.

Episode 114. In today’s practical episode, “Accounting Firm Employer Brand – Rewarding Talent.” In these segments, we pick out key trends and events in accounting and fintech media and analyse/interpret them for accountants in practice.

Key takeaways from this episode include:

➯ the importance for accounting firms to pay their people what they are worth

➯ why money isn’t everything when it comes to rewarding employees

➯ how a better job title or grander role can be more important to some staff than their salary

➯ asking if you would take a 20% pay cut to work from home 100% of the time

➯ how paying market rates for staff is the starting point for accounting firms wanting to attract and keep talent

➯ what staff are often more interested in benefits other than money in their employment package

➯ what accountancy staff are likely NOT to tolerate, no matter how much you pay them

➯ definition of an employer value proposition (EVP) for accounting firms

➯ five key components of a strong EVP or employer value proposition in accountancy

➯ the need to prioritise employee mental health and well-being in accounting firms

➯ what coming into the office might look like for accounting firms with a strong employer value proposition

➯ the importance for accounting firms to deliver on their promises to staff they make in the recruitment process

➯ which corporate organisation has the EVP summarised as ‘a job you love to talk about’

➯ the importance of giving employees and staff in accounting firms a say in how they are rewarded


The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week’s episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical ‘here’s what works’ tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services – the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don’t buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show’s 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we’d really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts…

How to leave a review on Apple Podcasts

① Open the Podcasts app on your iPhone, iPad, or Mac.

② Navigate to the page of the Accounting Influencers Podcast.

③ Scroll down to find the subhead titled “Ratings & Reviews.”

④ Under one of the highlighted reviews, select “Write a Review.”

Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that’s made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. 

Please also recommend the show to people in your network because we’d love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

AIR Admin