Episode 109. In today’s practical episode, what works for accounting firms on “Accounting Firms – First Steps with Employer Branding.” In these segments, we pick out key trends and events in accounting and fintech media and analyse/interpret them for accountants in practice.
Key takeaways from this episode include:
★ link to previous related episode: “What Works in Accounting with Employer Brand Websites” https://bit.ly/37T8XYY
★ why almost all accounting firm websites are conflicted and therefore confuse Google
★ how the war for talent in accounting means practices must have a strong employer brand
★ the main benefits for accounting firms to have a strong employee value proposition and employer brand
★ the % of candidates who research an accounting firm’s reputation before applying for a job
★ the proportion of accounting professionals who would leave their current firm if they received an offer from one with a better employer brand
★ the high number of candidates who will apply to work for an accounting firm that is actively managing their employer brand
★ how an accounting firm’s employer brand is critical to those already working there
★ what exactly is an employer brand for accountancy practices
★ the logical starting point for employer branding in accounting firms
★ what is on offer for the younger generation of accountants who are turned off by a career in practice
★ the role of employer brand reviews for accounting firms with independent endorsements
★ case study of how Goldman Sachs assessed and recalibrated their employer brand
★ the different elements required for an effective accounting firm employer brand strategy
★ examples of different objectives with an accounting practice employer brand
★ how an accounting firm employer brand differs from its corporate brand
★ a statistic to prove how important an accounting firm’s culture is to attracting the right calibre of talent
NOTE TO LISTENERS:
The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week’s episodes.
Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.
Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.
Every Thursday the show gives you practical ‘here’s what works’ tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.
Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services – the clients themselves. In particular, how they feel, react to and experience their interactions with accountants. That includes why they buy or don’t buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.
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