Accounting Influencers Roundtable


Can Accountants Serve 17m New Businesses in 2022?

Episode 47. In today’s news episode, we discuss “Can Accountants Serve 17m New Businesses in 2022?”

Key takeaways from this episode include:

⍟ shout to to Daniel Hood at Accounting Today with research from Intuit over new businesses predicted to start

⍟ the potential outcomes for new business growth out of insolvencies and what this means for accountants

⍟ how the pandemic has accelerate plans for new business formations, many of whom will need accounting advice and support

⍟ how the pandemic has changed the way we live, think and act, particularly for entrepreneurs seeing new opportunities

⍟ explaining what ‘the new normal’ actually means in the business world regarding growth AND prosperity

⍟ how the world has changed for businesses meaning more is doable now

⍟ whether business owners see value from having an accountant, and how accountancy professionals can educate potential new clients

⍟ the proportion of businesses who do not see the value of working with accounting advisors

⍟ the importance for accountants of being open to seeing new opportunities as the small business market grows

⍟ the potential for start up accounting firms to take a lot of business from larger, more established accountancy practices



The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week’s episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical ‘here’s what works’ tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services – the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don’t buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show’s 20,000 unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

AIR Admin