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Driving Transformation & Change in Accounting Pt1

Hannah Munro discusses driving change in accounting firms, emphasizing the importance of technology and embracing a shifting landscape.

Welcome to the Accounting Influencers Podcast, going live every Monday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space.

In this episode of the Accounting Influencers Podcast hosted by Rob Brown, Hannah Munro, Managing Director of itas, shares insights on driving change and transformation in accounting firms. Hannah explains that change goes beyond technology and emphasizes the importance of discussing all aspects surrounding technology that contribute to successful change and transformation. She highlights the value of speaking with respected individuals and experts in the field, providing inspiration and actionable advice.

The CFO 4.0 podcast, hosted by Hannah, focuses on the future of finance leadership and discusses what CFOs and aspiring finance leaders should consider. Hannah also emphasizes the role of accountants as valuable advisors, particularly for mid-market businesses that have outgrown basic bookkeeping and require strategic guidance. She stresses the broad skillset of accountants and their ability to bring certainty to uncertain situations.

Regarding change, Hannah explains that transformation is a positive movement from uncertainty and complexity to a streamlined and productive environment. She emphasizes the need for accountants to embrace the accelerating pace of change and adapt their roles accordingly. While transactional tasks may be automated, the interpretation of information, context-setting, and critical thinking will remain valuable skills.

In terms of change management, Hannah categorizes individuals into three profiles: those who embrace change, those who accept it but seek stability, and those who fear or resist change. Finding a balance within a change project is crucial, as all three profiles contribute different perspectives and roles. It’s important to understand the reasons behind resistance to change and address any concerns.

You can watch this episode and more on our YouTube Channel 

Guest Bio

Hannah Munro is the Managing Director of itas, a Financial Transformation consultancy specializing in Sage technologies. With a passion for helping finance teams and businesses, Hannah and her team provide personalized solutions to reduce month-end close time, implement real-time reporting, automate purchasing processes, and more. Hannah also hosts the CFO 4.0 podcast, offering actionable advice and inspiration for CFOs and finance leaders. To learn more about Hannah and itas, visit Reach out for virtual coffee and discussions on financial transformation and technology.


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Accountex. Accountex will return to ExCeL London UK on the 10-11 May 2023. Bringing together 250+ top fintech companies and cutting-edge start-ups, visitors can browse new software and stay up to date with the latest technology, tools and ideas in accountancy and finance. Alongside the exhibition, attendees will take away actionable tips from the CPD-accredited seminar programme, led by 200+ thought leaders shaping the profession.

Accountex is Europe’s largest annual event for the accounting and finance profession. It attracts 8,000+ attendees and 250+ exhibitors. Attendees can get up to 16 CPD hours with 200+ free seminar sessions across 12 theatres.

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