Accounting Influencers Roundtable


Employer Brand in Accounting – Developing Existing Talent

This episode looks at the critical question leaders and employers in accounting firms must answer when hiring or promoting talent.

Episode 119. In today’s practical episode, “Employer Brand in Accounting – Developing Existing Talent.”

Key takeaways from this episode include:

⍟ where young accounting talent often goes if they choose not to enter private practice

⍟ why advancing and developing your people makes great sense for accounting firms

⍟ advice for accountants to put their hands on the steering wheel of their own career.

⍟ the critical question leaders and employers in accounting firms must answer when hiring or promoting talent

⍟ the role that ‘best’ technology plays for accounting firms in showing your talent that you care and you want to develop them

⍟ how technical skills are just the baseline or foundation for training and development of talent in accountancy practices

⍟ the kind of training that is required for accounting firms to develop the soft skills and leadership qualities of their people

⍟ what role coachability plays for accounting firm leaders trying to decide which people to invest most in

⍟ the need for accounting firms to proactively show their talent what is possible with their career

⍟ examples of the different training and development channels, formats and approaches in accountancy

⍟ the core elements of talent management for accounting practices

⍟ why accounting professionals are more likely to leave a bad manager than a bad firm


The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week’s episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical ‘here’s what works’ tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services – the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don’t buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show’s 26,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we’d really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts…

How to leave a review on Apple Podcasts

① Open the Podcasts app on your iPhone, iPad, or Mac.

② Navigate to the page of the Accounting Influencers Podcast.

③ Scroll down to find the subhead titled “Ratings & Reviews.”

④ Under one of the highlighted reviews, select “Write a Review.”

Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that’s made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. 

Please also recommend the show to people in your network because we’d love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

AIR Admin