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Employer Branding & Mental Wellbeing in Accounting

In today's practical episode, we look at the reasons why CPA and accountancy practices must prioritise employee wellbeing and mental health.

Episode 124. In today’s practical episode, “Employer Branding & Mental Wellbeing in Accounting.” In these segments, we pick out key trends and events in accounting and fintech media and analyse/interpret them for accountants in practice.

Key takeaways from this episode include:

▶ what employer brand means for accounting firms and why it is important with today’s war for talent

▶ where an accounting firm’s employer brand shows itself publicly

▶ the problems for accountants in trying to shape culture, sell and communicate ‘at distance’

▶ the reasons why CPA and accountancy practices must prioritise employee wellbeing and mental health

▶ comments on the ICAEW report saying workplace wellbeing is an area the accounting profession is failing on

▶ comparisons of the accounting world to competitive sports in the welfare and care of athletes and employees

▶ quoting on how employees are much more likely to recommend their employer if they support mental wellbeing

▶ why accounting practice employer brand is so much more than initiatives and rhetoric

▶ how greater staff retention affects future recruitment for accounting firms

▶ the need for different approaches to different people when supporting staff in your accounting firm

▶ considering what ‘going the extra mile’ looks like for people who work in accountancy firms

▶ wellness strategies for accounting firms and the benefits of putting mental health first for productivity and profits

▶ why nobody has life all sorted, so thinking everyone in your accounting firm is okay is a mistake

▶ the need for metrics and measurement to keep a handle on accounting firm employees mental health and wellbeing

▶ why investing in training for leaders, managers and bosses helps retention of talent in accounting

▶ why diagnosis and aware of the stress triggers and signals are a feature of good wellbeing support in accountancy

▶ the importance of self-care and self-recognition of stress, overload and mental pressure for accounting leaders and managers


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The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week’s episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical ‘here’s what works’ tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services – the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don’t buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show’s 26,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we’d really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts…

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Please also recommend the show to people in your network because we’d love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Imogen Allen