Accounting Influencers Roundtable


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Handling Price Sensitivity & Tech Strategy for Accountants

The Accounting Influencers Podcast on handling price sensitivity in accounting, people development top tips and how firms can make better tech decisions.

Episode 16. On this week’s Accounting Influencers Podcast:

➜ News – Martin & Rob discuss “Top 5 Biggest Challenges via Institute of Financial Accountants.” Really interesting points arising from a piece via AccountancyAge reviewing 2021 for the accountancy profession and the challenges firms have faced. All of these will loom larger in 2022.

➜ Special Guest Interview: “Strategic Technology Decisions in Accounting.” Rob Brown interviews Jeremy Hyman, technology strategist, on how large accounting firms can make better strategic decisions when it comes to technology.

➜ Here’s What Works: Martin Bissett shares practical advice and tips for accounting practitioners on “What Works for Accountants on Handling Price Sensitivity.” With ever more discerning buyers and knowledgeable purchasing, what hope for accountancy professionals who feel their prospects and clients are always looking for the best deal/lowest price?

➜ Expert Interview: “People Development Tips for Growing Accounting Firms.” Bill Reeb & Tommye Barie of Succession Institute tell Accounting Influencers host Rob Brown why people development matters for accounting firms & CPAs, plus how accountancy leaders can best upskill them.

For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below.


The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week’s episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical ‘here’s what works’ tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services – the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don’t buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show’s 19000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.