Episode 59. In today’s practical episode, “Here’s What Works for Accountants & CPAs on Telling Compelling Stories”.
Key takeaways from this episode include:
▶ Busting some myths about what accountants and CPAs think their clients really want
▶ What doesn’t appear on the website of most accounting firms and accountancy practices
▶ The importance of evidence-based truth and why accountants should share the achievements of their clients
▶ Why it’s very hard to refute a story and how one accountancy firm has made this work for their website and market positioning
▶ What really makes a great client case study or testimonial for an accountant or CPA
▶ Why all accountants and accountancy firms have stories to tell but they do not use them properly
▶ What to include in stories and testimonials of happy accounting clients if you want more advisory, consulting and project work
▶ Why no prospects come to an accountant or CPA asking for advisory services
▶ The importance for accountants of using their client’s language and speaking in facts and outcomes rather than products and services
▶ What positioning the client as the hero of the story does for success-based testimonials for accounting firms.
NOTE TO LISTENERS:
Every Thursday the show gives you a practical ‘here’s what works’ tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.
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