Accounting Influencers Roundtable


Here’s What Works In Not Giving Away Your Knowledge for Free

Episode 4. In today’s practical episode, Martin Bissett offers up real-world tips on “Here’s What Works in Goal Setting for Accountants.”

Key takeaways from this episode include:

>why giving away things for free is a taboo subject for accountants

>the kind of things professionals gift away for nothing and how it hurts them

>the flawed reasons accountants and CPAs justify giving away knowledge and resources for free

>how the value sharing conversation goes for accountants when giving away know-how for nothing

>better alternative phrases and scripts accountants can substitute to preserve their knowledge

>the importance of practising the handling of tough questions and situations for accountants

>asking whether accountants are acting as not for profits or charities by not having the confidence to charge for and position their expertise

>how accountants and CPAs can ensure their clients value their expertise and knowledge

>what stops accountants from handling their intellectual property in the right way


The Accounting Influencers Podcast is a daily show with four segments coming out every Monday Martin which are repeated on the other 4 weekdays as standalone episodes, plus a bitesize highlights digest or wrap up on Saturdays . On Sundays, listeners get a 2 min trailer for the coming week’s episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Thursday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical ‘here’s what works’ tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Martin and Rob love to hear from the show’s 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

AIR Admin