Accounting Influencers Roundtable


Here’s What Works on Personal Branding & Reputation Building for Accountants

Episode 39. In today’s practical episode, listen to the Accountants Influencers Podcast with Rob Brown on what really works for accounting firms and CPAs with personal branding and reputation building.

Key takeaways include:

> Why accountants and the fintech software vendors who serve them struggle to differentiate themselves from their competitors

> How personal branding, reputation building and personal marketing mean similar things for accounting practitioners

> How personal branding differs from corporate branding in the accounting and fintech world

> How people refer and recommend people not brands in professional services

> The career benefits for accountants and professionals of developing your personal brand

> The old world of ‘biding your time’ to get promoted, and how that process can be accelerated by personally marketing yourself

> The only way you can succeed if you are uncomfortable promoting and marketing yourself

> What advocates, referrers and champions need from you if they’re going to shout about you and recommend you

> A model which explains the difference between character, personal brand and reputation

> The critical components of your personal brand and when that turns into a reputation and career capital

> What people really buy and why many accountants fail in their personal branding

> 4 key areas in which you need to build your personal brand and reputation

> The importance of a business network, and how many people the average professional knows by age 40

> Reasons why your network might decrease as you grow older, meaning it needs maintaining

> Some useful questions to assess whether your connections are the right ones and will be useful to you

> The critical difference between your network and your reputation

> Thoughts for accountants on building your authority, your credibility and your positioning

> The importance and make up of a personal board of advisors, mentors and coaches

> Why ‘being professional’ and getting the basics right is the foundation for a solid reputation


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