Episode 102. In today’s news episode, we discuss “How Accountants Can Inspire the Next Generation.”
Key takeaways from this episode include:
➨ questions accountants are asking themselves in looking for meaningful work
➨ the merits for accountants of giving something back to the profession to increase job fulfilment
➨ what candidates for accounting firm vacancies ask themselves about employer brand
➨ acknowledging the skills and talent shortage in accountancy that is driven by the ‘great resignation’
➨ asking how attractive accountancy is as a career for new people and younger generations with options
➨ what elements of an accounting job are making it less desirable as a a career than other sectors
➨ what ‘passing one’s knowledge on’ means for accountants and CPAs to inspire the next generation of professionals
➨ what teaching a new breed of accountants might look like on the resumes of active accounting professionals
➨ how some cities are better than others at offering courses and skills programs in accounting
➨ why some of the school curriculum does not equip young people for the world of work
➨ why more young people need attracting to the accounting profession to grow the economy, and how current accountants can help
Source: The answer to the skills shortage is in your hands by Carl Reader
The Best City for Accountants – Does It Really Matter?
If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here’s a great resource for you:
Are you a busy accountant struggling to create more revenue and career opportunities?
As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.
This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:
✓ What is a ‘reachout’ and how to create your target list
✓ How to keep in touch with your contacts and how to approach follow up
✓ How to make an introduction and extend your network by being helpful
✓ How to start a conversation with someone you don’t already know
✓ How to make a new business offer without being salesy
If you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day.
NOTE TO LISTENERS:
The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week’s episodes.
Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.
Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.
Every Thursday the show gives you a practical ‘here’s what works’ tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.
Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services – the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don’t buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.
Martin and Rob love to hear from the show’s 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we’d really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts…
How to leave a review on Apple Podcasts
① Open the Podcasts app on your iPhone, iPad, or Mac.
② Navigate to the page of the Accounting Influencers Podcast.
③ Scroll down to find the subhead titled “Ratings & Reviews.”
④ Under one of the highlighted reviews, select “Write a Review.”
Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that’s made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review.
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