Accounting Influencers Roundtable


Losing Your Credibility – How Long Can KPMG Last?

Episode 57. In today’s news episode, we discuss “Losing Your Credibility – How Long Can KPMG Last?”

Key takeaways from this episode include:

➺ what life looked like before the big 4 and why accounting firms were too big to fail

➺ shout out to Richard Murphy at AccountingWeb asking ‘how long can KPMG last?’

➺ whether a big 4 firm can remain viable in a world where professional credibility is everything

➺ charting the ‘audit failure timeline’ of KPMG where they have fallen short of standards

➺ how a poor track record affects recruitment of talent and clients for accounting firms

➺ how long an accounting firm can survive loss of reputation

➺ what kind of things damage the professional credibility of accounting practices

➺ what smaller accountancy firms can learn about reputation from KPMG’s failures

➺ the importance of trust and keeping promises for accounting firms of all sizes

➺ the implications of reputation damage in accountancy for client attraction and talent recruitment

➺ why accountancy jobs in industry are often more attractive than those in practice


Richard Murphy on LinkedIn:


The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week’s episodes.

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