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Losing Your Credibility – How Long Can KPMG Last?

Episode 57. In today’s news episode, we discuss “Losing Your Credibility – How Long Can KPMG Last?”

Key takeaways from this episode include:

➺ what life looked like before the big 4 and why accounting firms were too big to fail

➺ shout out to Richard Murphy at AccountingWeb asking ‘how long can KPMG last?’

➺ whether a big 4 firm can remain viable in a world where professional credibility is everything

➺ charting the ‘audit failure timeline’ of KPMG where they have fallen short of standards

➺ how a poor track record affects recruitment of talent and clients for accounting firms

➺ how long an accounting firm can survive loss of reputation

➺ what kind of things damage the professional credibility of accounting practices

➺ what smaller accountancy firms can learn about reputation from KPMG’s failures

➺ the importance of trust and keeping promises for accounting firms of all sizes

➺ the implications of reputation damage in accountancy for client attraction and talent recruitment

➺ why accountancy jobs in industry are often more attractive than those in practice

Source:

https://www.accountingweb.co.uk/community/blogs/richardmurphy/how-long-can-kpmg-last

Richard Murphy on LinkedIn: https://www.linkedin.com/in/richard-murphy-08468522

NOTE TO LISTENERS:

The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week’s episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical ‘here’s what works’ tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

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