Accounting Influencers Roundtable


Xero’s Secrets of Accounting Firm & Small Business Growth

Glen Foster on the BD Academy Accounting Influencers podcast with Rob BrownGlen Foster

Glen Foster has been working with accountants and small businesses for almost 15 years. As Xero UK employee number 6, he has seen a major shift in the adoption of cloud accounting and associated tools over the last 9 years and learnt a lot of lessons along the way.

With a passion for technology and the impact that can have on professional services and small businesses. Glen takes a particular interest in how new technology can help accounting firms streamline compliance, improve client’s cashflow and maximise Xero’s partner apps. Shownotes:

  • How accountants can deliver world class experience and add real value to their clients
  • Insight into the Instafile acquisition and how it will free up valuable time for accountants
  • Three activities that the digital savvy firms do every day to enhance client relationships
  • Explore the elephant in the room – Making Tax Digital (MTD)
  • Why identifying key skills within the accountancy firm is key to enhancing client relationships
  • How the Xero platform can help clients get paid faster and raise funding
  • Tools and techniques to help accountants differentiate themselves from the competition
  • Utilising Xero’s resources to identify and recruit great talent
  • Why the fastest growing accountancy firms talk to their clients on average every 30 minutes

‘#Accounting firms that typically grow faster talk to their clients more often. The fastest growing firms talk to their clients on average every half an hour’ says @glen_foster #accountex #AccountingTop100 #accountinginsight

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  • Key facets within a practice where digital can add value
  • How to take control of the digital transition to avoid hitting a brick wall
  • Key steps accountancy practices can take towards becoming fully digital
  • Why the UK accountancy market is ripe for disruption and how it’s being revolutionised
  • Great technology is available to the masses, no longer the preserve of large businesses.
  • What separates the good accounts from the great accountants
  • Upcoming challenges for accountants in practice and why uncertainty breeds opportunity.


‘Half of businesses in the UK are not cash flow positive.’ says #accounting tech advocate and small business expert @glen_foster from @Xero) #accountancy #accountex #AccountingTop100 #accountinginsight

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Glen Foster on the BD Academy Accounting Influencers podcast with Rob Brown


Outside of work, Glen is an avid Crystal Palace football supporter and fan of Northampton Saints rugby. He’s also a keen cyclist and over-competitive table tennis player in the Xero office. Find out more at XERO or to contact Glen directly:

Twitter: @glen_foster

Glen on LinkedIn

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