Accounting Influencers Roundtable


Business Development Tips for Top Accounting Firms

Ravi Fernandez on the Accounting Influencers podcast with BD Academy founder Rob BrownRavi Fernandez is the CEO of the Rain group UK and Ireland. His passion for development comes from a secondment early on is his career sparking an interest in how developing people can impact organisations. He has over 30 years of business experience with a focus on driving performance and growth.

Since setting up a training consulting business and being a COO at a learning and development company he has now transitioned into business growth with RAIN. Shownotes:

  • The two reasons why accounting firms must differentiate
  • Why technical competence alone is no longer enough for accountants
  • The #1 key to accounting firm growth
  • Why some accounting firms are reluctant to talk about sales
  • A better definition of selling that should excite accounting professionals
  • What accountants can learn from other industries to be more effective
  • Are accountants really open to learn strategies for business development, sales and marketing?
  • What accounting firms must do to keep up with rising client expectations
  • What stops many accounting firms from growing and gets them stuck in the comfort zone
  • The one thing that far outweighs technical aptitude for ambitions accountants
  • What good training looks like in an accounting firm
  • The most important factor in standing out as an accounting firm
  • Can taking advice from a non-accountant benefit an accounting firm?
  • The best questions for accounting firm leaders to see growth potential and current drawbacks
  • Ravi’s best words of encouragement for accounting firms and those who work in them

Ravi Fernandez on the Accounting Influencers podcast with BD Academy founder Rob Brown

In his spare time, which he has a bit more now his 3 boys are grown up, he enjoys travelling, cooking, messing about with classic and sports cars, and playing the guitar. Contact Ravi:

Phone number: +44 020 3239 5058