Robin Waite is a business coach and author of Take Your Shot. He works with accounting firms and the small businesses they serve, specialising in marketing, pricing and productising. Shownotes:
- Why accounting is a better profession to be in today than ever before
- How unregulated accountants operating in the market are potentially dangerous specially to small businesses
- How some accountants are crossing over to consultancy in the accountancy field
- The mistake accountants make when trying to coach or advise business clients
- The PITAF scale explained and how it helps with generating accounting firm revenue
- How the wrong kind of clients can take up a disproportionate amount of support time for accounting firms
- The #1 reason why accounting firms should qualify their clients before taking them on
- Why benchmarking competitor pricing is a huge mistake for accountants
- How charging higher fees actually takes out some of an accounting firm’s competition
- The benefits to accounting firms of productising their services into deliverable packages offered to clients in order to qualify
- What’s wrong with the word ‘marketing’
- What makes referrals the #1 new business source for accountants
- The big marketing tool that is overlooked by most accounting firms
- Accountants – why focusing on your website might not be the best idea
- Why cash flow actually isn’t the biggest problem for small businesses
- What an accounting firm should invest in if it has some cash in the bank
- The critical difference between coaching and mentoring
- How coachable are accountants compared to other professionals?
- The one thing that stops many business owners being more courageous
Outside work, Robin loves surfing and road cycling. A keen DIY enthusiast, he has a goal to help remove 100kg of plastic from the World’s Oceans via a charity he supports – 4Ocean. Contact Robin here:
Phone: (44) 7980305728
Email him at robin@robinwaite.com
