Accounting Influencers Roundtable


Why Authority Is Important for Accounting Professionals

Accounting Influencers host Rob Brown shares insights on why expertise, authority, personal brand and reputation are important assets for accountants.

Rob Brown is a former high school maths teacher and now founder of the Business Development Academy, which trains busy accountants and similar service professionals to be confident, effective work winners. He speaks internationally on growth, succession, trust, likeability, reputation, collaboration, mental resilience and sales for professional firms and networks.

He is also in demand as an online an and in person chair, moderator, interviewer, MC and event host for conferences and virtual events internationally. Rob is the bestselling author of Build Your Reputation (Wiley) and his TED talk ‘The Personal Brand of You’ has been viewed 250K times on Youtube.

He hosts the popular weekly Accounting Influencers podcast that interviews a range of influencers, vendors and experts who serve the accounting community to ask what makes the good firms and accountants great. Selected shownotes:

  • Announcing the launch of a monthly slot for show host Rob Brown on Accounting Influencers to round up wisdom from the show’s expert interviewees
  • Upcoming podcast themes, including future proofing your career and your firm, post covid recovery strategies, client experience, loyalty, changes in the buyer journey, positioning and pricing of your services, opening up new services and markets, winning new business and standing out in competitive environments
  • How covid has magnified the good and the bad in accounting firms
  • The difference in accounting firms who have stepped up and those who have slipped behind
  • The two things the best accounting firms have invested in during the pandemic, and continue to do so to accelerate their recovery
  • How some accounting firms got their communication and thought leadership all wrong when covid hit the world
  • The upsides of the pandemic and what many firms got right to make the most of a tough situation
  • The downsides that nobody could really avoid, including mental health, zoom fatigue, lack of human contact and deterioration of ‘in person’ social skills
  • The outlook for the accounting profession globally in what is likely to be a very tough 2021
  • Where the opportunities will be for accountants and their firms in the next 12 months
  • Why growth and recovery are now top of the agenda in the boardrooms of accounting firms
  • Shout out to the Accounting Leaders podcast which interviews managing partners and heads of functions in large accounting firms, plus leaders of global accounting networks/alliances/associations to talk about their journey, their leadership and career stories and their take on what’s happening in the accounting world right now.
  • Access free 30 min video training: Winning Business in Tough Times>>

Contact Rob here: