AIPN logo

The World of Awards for Accounting with Richard Hattersley

Episode 60. In today’s interview, “The World of Awards for Accounting with Richard Hattersley.”

Richard Hattersley is a journalist and broadcaster. He is the editor of AccountingWEB, the UK’s leading community for accounting professionals. He took the reins of the site in January 2020 and oversaw record levels of traffic and hosted a weekly Coronavirus Q&A webinar as AccountingWEB became a lifeline to accountants during the Covid pandemic. He manages an in-house editorial team and commissioning quality content.

In April 2020, he became host of AccountingWEB Live’s flagship digital show Any Answers Live. In December 2021, AccountingWEB launched its first exhibition and as editor, Richard had a hand in devising the content programme to engage and educate the exhibition attendees. He also hosts interactive panels and ‘how to’ discussions for the accounting and fintech world.

Key takeaways from this episode include:

▶ shoutout to the Accounting Excellence Awards 2022 here https://www.accountingexcellence.co.uk

▶ what aspects of the pandemic have forced accountants to change and adapt the most

▶ the evolution of the Accounting Excellence Awards and what trends have emerged in the awards space

▶ the growth of cloud, expense capture tools, virtual finance and other categories which now warrant recognition in the accounting and fintech world

▶ how accounting and fintech awards have changed over the years

▶ how greater competition in accounting is resulting in even progressive firms being left behind

▶ the benefits for accounting firms and software vendors of trying to win public recognition with awards

▶ thoughts on how accounting firms can gain a competitive edge and take advantage of new areas of differentiation

▶ why the battleground between larger and smaller accounting practices has become smaller

▶ the main benefits for accounting firms entering for awards even if they don’t win

▶ getting behind the judging process for awards in the accounting and fintech world

▶ the fintech and software vendor awards that recognise the contribution of suppliers and providers to the accounting profession

▶ 4 valuable tips for entrants to increase the chances of success when entering accounting and fintech awards

▶ the role of social media and PR for accounting firms and fintech vendors who get involved with awards

When he is not reporting on the latest news in business and accounting, you can find Richard running, taking long walks along the south coast or hidden in the corner of a coffee shop with a book.

https://www.linkedin.com/in/richard-hattersley-71731515

NOTE TO LISTENERS:

The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week’s episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical ‘here’s what works’ tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services – the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don’t buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show’s 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we’d really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts…

How to leave a review on Apple Podcasts

① Open the Podcasts app on your iPhone, iPad, or Mac.

② Navigate to the page of the Accounting Influencers Podcast.

③ Scroll down to find the subhead titled “Ratings & Reviews.”

④ Under one of the highlighted reviews, select “Write a Review.”

Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that’s made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. 

Please also recommend the show to people in your network because we’d love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

******************************

If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here’s a great resource for you:

Are you a busy accountant struggling to create more revenue and career opportunities?

As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.

This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:

✓ What is a ‘reachout’ and how to create your target list

✓ How to keep in touch with your contacts and how to approach follow up

✓ How to make an introduction and extend your network by being helpful

✓ How to start a conversation with someone you don’t already know

✓ How to make a new business offer without being salesy

If you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day. 

DOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/