Episode 129. In today’s practical episode, “What Works in Accounting Firm Employer Brands.” In these segments, we pick out key trends and events in accounting and fintech media and analyse/interpret them for accountants in practice.
Key takeaways from this episode include:
◆ shout out to ‘Build Your Reputation’ by Rob Brown via Amazon
◆ shout out to Rob’s TEDx talk ‘The Personal Brand of You’ on Youtube
◆ why employer brand matters for accounting firms in the current war for talent
◆ the main drivers that have forced accounting firms to be more agile in changing and adapting
◆ how a strong accounting firm employer brand attracts talent at all levels, at the bottom and for more senior roles
◆ the importance of prioritising mental wellbeing and social health for accounting firm employers
◆ the need for employee brand advocacy so your people promote your firm to their own network
…and much more to round off this series on employer branding for accounting firm.
Related episodes on employer brand in accounting:
89 What Works with Employer Branding for Accounting Firms https://bit.ly/3qsvFx2
125 What Works in Accounting with Employer Brand Websites https://bit.ly/37T8XYY
153 Accounting Firms – First Steps with Employer Branding https://bit.ly/38YnN0H
160 Accounting Firm Employer Brand – Rewarding Talent https://bit.ly/3MZJmg9
167 Employer Brand in Accounting – Developing Existing Talent https://bit.ly/39xNOo3
174 Employer Branding & Mental Wellbeing in Accounting https://bit.ly/3O2nod0
NOTE TO LISTENERS:
The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week’s episodes.
Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.
Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.
Every Thursday the show gives you a practical ‘here’s what works’ tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.
Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services – the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don’t buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.
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