Accounting Influencers Roundtable


What Works for Accountants with Better Client Empathy

Episode 84. In today’s practical episode, “What Works for Accountants with Better Client Empathy.”

Key takeaways from this episode include:

⍟ what empathy means in basic terms, and why it is sadly lacking with many accountants

⍟ shout out to Terrell Turner, podcast host of “The Finance & Accounting Show”

⍟ proof that going back to basics with human relationships and communications is necessary for even experienced accountants

⍟ why courtship and dating is similar to building relationships for accounting professionals

⍟ the benefits to accountants and CPAs of caring for prospects and clients, and showing them that they care

⍟ simple but effective conversational phrases accountants can use to show interest in clients and prospects

⍟ the good things that happen for accountants when they show genuine empathy with people they talk to

⍟ the role of curiosity for accountants in developing empathy for the people they serve and work with

⍟ the bad things that happen to accountants when they won’t or don’t or can’t care for their clients and prospects

⍟ how to make somebody fall in love with you and how it applies to accounting relationships

⍟ proof that CPAs and accountants can be more empathetic if they truly want to

⍟ how accountants can build on their technical skills to boost their careers and be recession proof


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The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week’s episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical ‘here’s what works’ tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services – the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don’t buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show’s 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we’d really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts…

How to leave a review on Apple Podcasts

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