Episode 59. In today’s news episode, we discuss “What Works with Employer Branding for Accounting Firms.”
Key takeaways from this episode include:
⍟ the problems with how the majority of accounting practices try to attract new talent
⍟ why one accountancy firm website is almost identical to every other one and what needs to change to attract new talent
⍟ the biggest reason accounting firm websites fail to inspire any engagement or show any differentiation to their competition
⍟ an example of a courageous interview technique employed by one firm of accountants to attract the right kind of employee
⍟ the single biggest omission of most accountancy websites that means they fail to make a compelling case to new talent
⍟ the case for having two different brands in an accountancy practice for client acquisition and talent acquisition
⍟ shoutout to Passport to Partnership by Martin Bissett as the blueprint for a success career in accounting
⍟ how many accounting firm leaders freeze when asked the question ‘why should somebody come and work for you?’
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NOTE TO LISTENERS:
The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week’s episodes.
Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.
Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.
Every Thursday the show gives you a practical ‘here’s what works’ tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.
Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services – the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don’t buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.
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