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Who Owns the Accounting Client? Xero Try to Bypass Accountants

Episode 2. Martin Bissett discusses Xero’s direct to market approach and wonders what is doable in the future?

  • Does Xero’s actions open the door for third parties to make contact to their accountant’s clients to monetise from them directly?
  • Who truly owns the clients of accountants?
  • How is access to key data affecting ownership of accounting clients?
  • Why would software vendors make a play for accounting clients?

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