Accounting Influencers Roundtable


Who Owns the Accounting Client? Xero Try to Bypass Accountants

Episode 2. Martin Bissett discusses Xero’s direct to market approach and wonders what is doable in the future?

  • Does Xero’s actions open the door for third parties to make contact to their accountant’s clients to monetise from them directly?
  • Who truly owns the clients of accountants?
  • How is access to key data affecting ownership of accounting clients?
  • Why would software vendors make a play for accounting clients?

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