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Why They Didn’t Buy Part 7 – Not Walking the Talk

BONUS: “Why They Didn’t Buy Part 7 – Not Walking the Talk”

In today’s bonus episode, we focus on the buyers of accounting services – the clients themselves. In particular, how they feel, react to and experience their interactions with accountants. That includes why they buy or don’t buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Key takeaways from this episode include:

✓ what ‘not walking the talk’ with accountants looks like from the perspective of their clients

✓ how it’s not always what an accountant has done but what they haven’t done that makes them incongruent or unreferrable

✓ how talk is cheap for accountants, which means they must validate any claims or promises they make

✓ the mistake many accounting professionals make in recommending things they do not do in their own practice

✓ the kind of hollow words, credibility dives and undermining of authority that comes from accountants who do not practice what they preach

✓ the significant costs that broken website promises from accountancy practices result in

✓ cutting through the false claims, hot air and social media hype of many so-called influencers and experts in the accounting world

✓ the one thing accountants must do when they go to meetings with potential new clients

NOTE TO LISTENERS:

The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus ‘from the client’s perspective’ episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week’s episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical ‘here’s what works’ tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services – the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don’t buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show’s 20,000 unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.