Create Revenue Opportunities In AIR

All member levels in the Accounting Influencers Roundtable (AIR) members participate in the online conversations, gain access to the influencer vault and can both search and post their details on the influencer database. You can set up all the 1-1s you like and broker any suitable deals, partnerships and collaborations for no extra cost.

Full AIR members also have virtual monthly meetings, attend special events and access to special interest groups.

See here for some of the AIR members. AIR is made up of a variety of experts, vendors and influencers who serve, coach, consult to and train accountants, bookkeepers, CPAs, accounting firm owners, accountancy networks, alliances and associations.

They come mostly from the UK, Europe and the US.

All members have communities, lists and connections across the accounting, software and fintech world. Some have podcasts and media channels. Some run big conferences or virtual events. Some have significant social media platforms. Many are award winners and innovators in their field. Many create content and speak on big stages.

All are collaborative, collegiate and relationship oriented. All seek to ‘make the pie bigger’. Most have commercial objectives and all want to be a force for good in the accounting profession.

Potentially, but you hopefully have a healthy attitude to competition. Also, the 70+ members operate in different niches serving different regions and markets, with different business models and different people. So there is room for all to play together.

If you are abundance-minded, you will have abundant opportunities to create strong commercial relationships and differentiate your offering from others. Success also goes to those members who build the best relationships and add value to the group rather than those with the biggest brand, deepest pockets or longest time in AIR.

There are some qualified accountants and CPAs in AIR, but they join because they have strong personal brands and serve the accounting profession beyond their own firm.

AIR members are predominantly the list-owners, audience-holders and stand-out influencers to accountants, bookkeepers and CPAs.

You may already be connected to lots of accounting and fintech people, and so feel you can gain access to your target markets without having to join a door-opening club.

However, AIR members recognise that:

(1) Key personnel shift around

(2) Older ‘big names’ often lose relevance and end up making way to a younger generation of influencers

(3) There are emerging start-ups, influential new players and networking blind spots that you are likely unaware of

(4) AIR cuts corners for you with fast due diligence on what might be for you the wrong events, unsuitable potential partners, false or hyped-up influencers and unreliable vendors

(5) Market intel on what's working and what isn't is always needs updating – AIR tells you before or as it happens.

Bottom line, you don't know everyone. And not all will take your call or answer your email. Sometimes you don't know who you need to talk to.

Finally, AIR gives you the most connected, influential people in one trusted place.

Simply this. Ask yourself ‘what do I need to get from my involvement in AIR for this to be worth my investment and my time?

This could be:

(a) A certain revenue goal

(b) A particular number of new customers, clients or subscribers

(c) A defined number of warm introductions, speaking gigs or podcast guest spots

(d) Something else tangible

Wherever you are going in the accounting and fintech space, AIR will get you there faster. The commercial nature of the group is all about helping members make money, do deals, create partnerships, get traction with busy accountants and raise brand awareness.

Yes.

If you become an AIR member but do not contribute, participate, build relationships of trust, act with integrity and have a clear metric to measure ROI on your involvement, then you will fail in AIR.

Otherwise, no guarantees or refunds.

This is a trusted, elevated networking community with a very structured, commercial approach to membership.

If you work it, then it’s guaranteed you’ll generate huge ROI, massively expand your personal network and hit any commercial goals.

AIR membership is held by the person rather than the company.

AIR is built on trusted relationships, high integrity people and a willingness to add value. This is different for each person.

For these reasons, you are irreplaceable and membership is not transferrable.

However, special circumstances may arise if:

(a) You are moving into a different role/job/company

and

(b) Your substitute is working for the same company as you.

Otherwise, your membership ends when your involvement does.